AIM for Your Coaching Brand: Identifying your brand is the first step towards success by Sally Seppanen, CLC, ACC Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Knowing your brand is the first step to managing it and living to it. Think of your brand as your unique gifts and talents, synthesized into the credible offer you present to …

Duped by the do-it-yourself money leak By Becky J. Benes, MPS Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Most people look for their money leaks on their accounting spreadsheets in the form of costs, spending and expenses. While these are important numbers and areas to consider, they do not bring to light one of the biggest …

by Heather Markel, CPC, ACC Originally published in v11n2 and reproduced with the permission of choice, the magazine for professional coaching Marketing shifts before our very eyes and this year is no exception. Facebook changes its rules more frequently than you change clothes. Former success strategies become “old news.” So, how do you successfully market your coaching business amid all this flux? I’d like …

What does it really take to help your clients evoke awareness, expand and shift their perspectives, and truly leverage coaching as a mind-altering experience?  What mental habits do you need to cultivate to best serve the clients you support? The short answer is: get yourself out of the way.  The article below was first published in, and reproduced with permission …

Published in, and reproduced with permission from, choice, the magazine  of professional coaching www.choice-online.com by Suzi Pomerantz and Bill Lindberg originally published in March 2009. After the business world reeled from the debacles of corrupt leaders who splattered the pages of the Wall Street Journal, the rebound cry was for transparency in leadership. In response to the government secrecy of …

About the International Professional Coaching Publications Association The IPCPA was formed to foster collaboration between the editors, publishers, and distributors of the highest quality professional publications in the coaching industry. The intention of this collaboration is threefold: (1) to enhance the credibility and standards of publications associated with coaching and related industries; (2) to benefit from lessons learned and wisdom …