With no one “officially” in charge, most people will conclude that others are more capable and more experienced, and therefore do nothing. 

Sector: Software Development Assignment: Values, Branding and Positioning for University Spin Out. Period: 2005 Background The Company had recently spun itself out from a major Scottish University research facility. Having successfully utilised its first round funding to establish a profitable trading platform, the client wished to enhance its marketability to potential second round institutional finance sources by strengthening the understanding …