Our study revealed that although some purchasers of coaching services (clients) are aware of the push for supervision, most are unsure how supervision relates to coaching outcomes.

Would anyone coaching, as a member in the ICF, tell a client that they had to imitate the existing success models in order to thrive? I would hope not. Would they seek to impose a structure for success they’d seen before, studied or been a part of? In fact, the ICF MCC minimum skill requirements would be expressly against that. …

Life coaching seems to be revealing itself as an evolutionary step beyond traditional therapy. Traditional therapy will not become extinct, but rather it will increasingly serve only those clients who need clinical services.