On June 12, 2012 we had an incredibly rich mastermind call featuring Josh Frey the Swag Coach, who shared a ton of resources and expanded our thinking about collaborative business models for adding revenue streams to our coaching businesses!
You can access the recording below, and there are a ton of notes on the Leading Coaches Center Facebook page. Josh, in his own words, has only recently “figured out” what he wants to do with his career in making his mark as The Swag Coach™ and through his business On Sale Promos … and he’s here to share his story and a few best practices, as well as learn from you all.
PLAY recording here, or download it to play later!
Topic: Adding Revenue Streams to your Business by Partnering with Other Companies that Sell Other Lines of Products/Services to Your Same Client
During this session, some of the key experiences Josh will share will include his strategies for how he adding on $100K+ of annual income to his business by:
- Understanding the Buyer
- Leveraging the Network
- Allying with Best-in-Class Complimentary Partners
- Choosing Value-Add Products and Services to re-sell to Existing Clients
The goal of this session is to share some of these best practices to then take back and execute on your own. Swag Coach uses an eight-module training course, developed and written by Harvard Business School graduate and award-winning curriculum writer, to teach aspiring small business owners the very same best practices that Josh uses everyday with his own clients while running On Sale Promos. From learning about the products and suppliers to building long-term client relationships and processes for selling strategically and profitably – Josh and his team train, coach and mentor you every step of the way to help ensure success in making profitable and voluminous sales.
AGENDA
I. Josh Frey, The Swag Coach™ – A Little Background (I promise to be quick and not bore you!)
II. Our Approach – “We Hook Our People Up”
III. Bringing all the Lessons Together
IV. Q&A (ideas for Josh, etc)
BLOG POSTS
Below are some blog posts Josh wrote/posted recently that are relevant to the topic:
1. A Winning Strategy: Being A Resource and Connector to Your Clients – http://www.swagcoach.com/a-winning-sales-strategy-being-a-connector-and-resource-to-your-clients/#
2. Doing What You Love and Not Just What You’re Good At – http://www.swagcoach.com/doing-what-you-love-and-not-just-what-youre-good-at/#
RESOURCES
Becoming an Affiliate of The Swag Coach™ — http://www.onsalepromos.com/page/affiliates
Adding on a Swag Coach™ License to Your Coaching Business – http://www.swagcoach.com/application/#
For the past 20 years, Josh Frey, founder of On Sale Promos (www.OnSalePromos.com) and the Swag Coach™ Training program (www.SwagCoach.com), has worked as a small business owner, sales manager and now coach, teaching the art of successfully selling swag (aka logoed stuff) and other add-on products/services in the ultra-competitive promotional products industry. Competing against over 20,000 companies and 250K sales reps in the US and Canada, all pulling from the same basic supply chain, Josh has coached and mentored dozens of first-time business owners sell over $5M collectively simply by leveraging their already existing network, and by operating profitably from sale #1 with his proven outsourced business model.
MORE ABOUT JOSH FREY:
Founded by Josh Frey, a 20-year veteran of the promotional products industry and Founder of On Sale Promos (OSP), the Swag Coach program is a professional training and mentoring curriculum designed to teach people how to launch a career in the $20 billion advertising specialties industry.
In a time when so many Americans are underemployed – working beneath their skill and pay grade – and job security is at an all time low – taking the leap of faith from employee to entrepreneur is not as big of a jump as it once used to be (especially with Josh and his team holding your hand every step of the way, from training to launching to ongoing coaching).
Swag Coach uses an eight-module training course, developed and written by Harvard Business School graduate and award-winning curriculum writer, to teach aspiring small business owners the very same best practices that Josh uses everyday with his own clients while running On Sale Promos. From learning about the products and suppliers to building long-term client relationships and processes for selling strategically and profitably – Josh and his team train, coach and mentor you every step of the way to help ensure success in making profitable and voluminous sales.
The Swag Coach program is based on an outsourced business model – one that Josh has worked to perfect over the past 20 years to yield an annual half-million-dollar income. It is designed to work with best-in-class partners who handle all of the parts of the business that don’t generate sales and revenue (e.g. order processing, accounting, etc) while allowing OSP team members to focus on the things that do make them money and provide freedom of schedule, e.g. meeting with clients and prospects, networking, family and personal time, etc.
Some of Josh and his OSP’s team’s more recent “claims to fame” include:
- Recognition as a Top 2% Producer amongst 20,000+ Companies in the Promotional Products industry
- $3M of collective Sales from a Swag Coach team of newly trained OSP’ers with no prior industry experience
- Average income of $350/hr amongst his team – more than most doctors and lawyers!
- Deal Close Rates of 50%+ with margins 10% higher than the industry average
A little more about Josh’s background…
1. Josh has never worked for anyone since graduating from college in 1993 (other than one 5 month disaster), where he majored in History and Hebrew… the perfect winning combination for dominating the business world! His first business, Granny’s Goodies, was started in 1994 and happily “retired” in 2004 with his brother Seth.
2. After 10 years of being business partners with his brother, Josh can now run a clinic on “Getting Back to Being Brothers with Your Brother” (or family members in general) who have tried working together in business unsuccessfully.
3. Josh is an active member of the Entrepreneurs’ Organization (EO) (www.eonetwork.org), having served in 2010 as the President of the Washington, DC Chapter. EO is comprised of 8000+ members, small business owners whose companies average $8M in revenues. Most recently Josh was recognized amongst his very critical, scrutinizing and know-it-all, and of course, fun-loving fellow EO entrepreneurs as a top facilitator at EO’s Global Leadership Conference in Vancouver, Canada.
Business Accomplishments
1994 – 2004 Founder and CEO of Granny’s Goodies, a corporate gift packaging business
2004 – Present Founder and CEO of On Sale Promos, a promotional products, apparel and corporate gift company servicing a national clientele.
2011 – Present Launch of the Swag Coach™ Training & Coaching Program, teaching others how to launch and build a career in the wonderful world of Selling Swag
Personal Accomplishments
– Mr. Frey became the Northern Virginia Swimming League record holder for the 25-meter breaststroke. While his record was eventually broken on the league level, the record still stands today at the summer swim club.
1988 – Mr. Frey struck out 27 batters while pitching in a high school baseball game.
2006 – Mr. Frey launched, in partnership with the University of Maryland’s Dingman Center for Entrepreneurship, a student-run business model called the Smith Store.
2007 – Mr. Frey launched a second business at GWU called Colonial Promos.
2008 – Mr. Frey took 1st Place in the American Mustache Institute’s Annual Stache Bash Competition.
2000- Present – Mr. Frey has been a long standing and active member of the Entrepreneurs’ Organization (www.eonetwork.org), an 8,000+ membership comprised of business founders and entrepreneurs with $1M+ in annual revenues.
Notes from Facebook page during the call:
- We use LinkedIn a ton. It’s not just about connecting with people, it’s about seeing who they are connected to and then asking about those connections. Share best practices with same buyer if in non-competitive businesses.
- Recent Posts by Others on Leading Coaches’ CenterSee All
Leading Coaches’ Center shared a link.
Adding on a Swag Coach™ License to Your Coaching Business – http://www.swagcoach.com/application/#Swag Coach – Applicationwww.swagcoach.comThe Swag CoachTM PLATINUM License Plan is for entrepreneurs who want to get started in the Swag business using my proven business model and a huge amount of strategy, training and ongoing support.Leading Coaches’ Center shared a link.
Becoming an Affiliate of The Swag Coach™ — http://www.onsalepromos.com/page/affiliatesOn Sale Promoswww.onsalepromos.com- outsourcing has been a huge lesson learned; couple that with cashflow opportunities to be had
- I’ve chosen an outsourced business model because I don’t like the hassle of dealing with employees..I like to partner with and work with best in class consultants or strategic alliance partners I can learn from and we can collaborate to get things done. More fun!
- understand business model, process, how to do strategic alliance, find a mentor or someone who’s done it and can walk you through how to do it
- Think a little bit outside the box. You gotta understand your buyer. partner with people who have a good reputation with a good demographic and make selective strategic alliance decisions.
- Vetting process: partner with people who you know who are best in class. Your most important asset is your relationship to your client! Don’t screw it up by referring somebody who sucks.
- Sales is so much about understanding the buyer and understanding what conversations to engage in
- Pay it forward a few times, but then set up strategic alliance or referral agreement with them, spirit of working together and partnering.
Leading Coaches’ Center shared a link.
Doing What You Love and Not Just What You’re Good At – http://www.swagcoach.com/doing-what-you-love-and-not-just-what-youre-good-at/#Swag Coach – Doing What You Love and Not Just What You’re Good Atwww.swagcoach.comHi all – for those of you Swag Coach fans out there, gotta little story I thought I would share with you. Hope you appreciate it!- Best practices for staying top of mind with prospects and clients. Send article of interest relevant to their industry. hook them up with resources outside of what we do in our own services. I’m happy to tap my network to help you in whatever you’re looking for. Know the pain points of your client and find ways to help.
- Josh coaches them on sales strategy and how to leverage their network.
- Licensees looking for second careers, new careers or additional income can be in Swag Coach program
Leading Coaches’ Center shared a link.
Example of coach who has a coaching system and is killing it! Mark Sanna at http://www.mybreakthrough.com/Breakthrough Coaching : Chiropractic Coaching : Breakthrough Coachingwww.mybreakthrough.com- Think about how to build collaborative connections for your clients to serve their needs beyond coaching…for example in a culture conversation, if they are thinking of creating a reward system, or a welcome program, they might want to buy corporate promotional products branded for their company. You could partner with Josh’s company to direct clients there and generate revenues that way…
- ask your clients what other things they are buying and then partner with a company who can provide that
- Focus on parts of business you enjoy…then add to the business. My business is a product business, so it’s transactional. We’ve taken it from luxury item to supply item and in the process added revenue streams…
- Figure out parts of business I like and outsource the rest. Today my business is completely outsourced…
Tuesday, June 12, 2012 (11:30am Eastern/8:30am Pacific)!
CLICK HERE TO RESERVE YOUR SPOT ON THIS CALL! YOU WILL GET THE DIAL IN NUMBER WHEN YOU SIGN UP HERE: http://bit.ly/jLhXw
Swag Coach, Josh Frey!
Topic: Adding Revenue Streams to your Business by Partnering with Other Companies that Sell Other Lines of Products/Services to Your Same Client
During this session, some of the key experiences Josh will share will include his strategies for how he adding on $100K+ of annual income to his business by:
- Understanding the Buyer
- Leveraging the Network
- Allying with Best-in-Class Complimentary Partners
- Choosing Value-Add Products and Services to re-sell to Existing Clients
The goal of this session is to share some of these best practices to then take back and execute on your own.
For the past 20 years, Josh Frey, founder of On Sale Promos (www.OnSalePromos.com) and the Swag Coach™ Training program (www.SwagCoach.com), has worked as a small business owner, sales manager and now coach, teaching the art of successfully selling swag (aka logoed stuff) and other add-on products/services in the ultra-competitive promotional products industry. Competing against over 20,000 companies and 250K sales reps in the US and Canada, all pulling from the same basic supply chain, Josh has coached and mentored dozens of first-time business owners sell over $5M collectively simply by leveraging their already existing network, and by operating profitably from sale #1 with his proven outsourced business model.
MORE ABOUT JOSH FREY:
Founded by Josh Frey, a 20-year veteran of the promotional products industry and Founder of On Sale Promos (OSP), the Swag Coach program is a professional training and mentoring curriculum designed to teach people how to launch a career in the $20 billion advertising specialties industry.
In a time when so many Americans are underemployed – working beneath their skill and pay grade – and job security is at an all time low – taking the leap of faith from employee to entrepreneur is not as big of a jump as it once used to be (especially with Josh and his team holding your hand every step of the way, from training to launching to ongoing coaching).
Swag Coach uses an eight-module training course, developed and written by Harvard Business School graduate and award-winning curriculum writer, to teach aspiring small business owners the very same best practices that Josh uses everyday with his own clients while running On Sale Promos. From learning about the products and suppliers to building long-term client relationships and processes for selling strategically and profitably – Josh and his team train, coach and mentor you every step of the way to help ensure success in making profitable and voluminous sales.
The Swag Coach program is based on an outsourced business model – one that Josh has worked to perfect over the past 20 years to yield an annual half-million-dollar income. It is designed to work with best-in-class partners who handle all of the parts of the business that don’t generate sales and revenue (e.g. order processing, accounting, etc) while allowing OSP team members to focus on the things that do make them money and provide freedom of schedule, e.g. meeting with clients and prospects, networking, family and personal time, etc.
Some of Josh and his OSP’s team’s more recent “claims to fame” include:
- Recognition as a Top 2% Producer amongst 20,000+ Companies in the Promotional Products industry
- $3M of collective Sales from a Swag Coach team of newly trained OSP’ers with no prior industry experience
- Average income of $350/hr amongst his team – more than most doctors and lawyers!
- Deal Close Rates of 50%+ with margins 10% higher than the industry average
A little more about Josh’s background…
Business Accomplishments
1994 – 2004 Founder and CEO of Granny’s Goodies, a corporate gift packaging business
2004 – Present Founder and CEO of On Sale Promos, a promotional products, apparel and corporate gift company servicing a national clientele.
2011 – Present Launch of the Swag Coach™ Training & Coaching Program, teaching others how to launch and build a career in the wonderful world of Selling Swag
Personal Accomplishments
– Mr. Frey became the Northern Virginia Swimming League record holder for the 25-meter breaststroke. While his record was eventually broken on the league level, the record still stands today at the summer swim club.
1988 – Mr. Frey struck out 27 batters while pitching in a high school baseball game.
2006 – Mr. Frey launched, in partnership with the University of Maryland’s Dingman Center for Entrepreneurship, a student-run business model called the Smith Store.
2007 – Mr. Frey launched a second business at GWU called Colonial Promos.
2008 – Mr. Frey took 1st Place in the American Mustache Institute’s Annual Stache Bash Competition.
2000- Present – Mr. Frey has been a long standing and active member of the Entrepreneurs’ Organization (www.eonetwork.org), an 8,000+ membership comprised of business founders and entrepreneurs with $1M+ in annual revenues.
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