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Home Shama Kabani

Shama Kabani

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Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group – a global digital marketing firm. Shama is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company.com. Shama holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. Through her web marketing company, Shama works with businesses and organizations around the world. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. Her first book, The Zen of Social Media Marketing (BenBella Books) was released in April, 2010 and was an instant hit. When not working directly with her clients or shooting her show, Shama travels the world speaking on business, entrepreneurship, and technology. On the web, she can be found on Facebook at www.Facebook.com/ShamaKabani and on Twitter at http://www.Twitter.com/Shama.

Posts By Shama Kabani

So You Want to be a Social Media Expert?

By Shama Kabani
August 31, 2011
in :  Marketing, Marketing Tools, Strategies
3
104

What I DO want to do is give those who are genuinely interested in social media a few pointers in getting started.

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Why Social Media Marketing Comes Last

By Shama Kabani
August 29, 2011
in :  Marketing, Strategies, Trends
0
70

Here is a typical conversation I have with prospective clients ALL the time. Mr. Prospect: We’d like to do some social media marketing. Me: Oh, great. Exactly, what are you looking for within social media marketing? Mr. Prospect: Well, we need a Facebook fan page and a twitter account. Me: So, you’ve got a great business and a fabulous website …

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Why No One Will Fan Your Facebook Fan Page

By Shama Kabani
August 29, 2011
in :  Marketing, Marketing Tools, Strategies, Trends
0
63

Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your auto shop or financial services consulting page on Facebook. But, for the most part – no one else will. People Fan Pages Based on Their OWN …

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Why Good Trumps Great: The Evolution of Business

By Shama Kabani
August 29, 2011
in :  Ethics, Marketing, Strategies, Sustainability
0
84

If I could call this post a manifesto, I would. And, perhaps it is just that. This mini manifesto is written for all business owners and at-heart entrepreneurs. This past weekend, I attended a dinner hosted by good friend and colleague Suzanne Falter Barns. Tim Kelley spoke at the dinner about the old vs. new paradigm of business, and the …

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Twitter Was NEVER a Social Networking Site: Proof!

By Shama Kabani
August 29, 2011
in :  Marketing, Marketing Tools, Strategies, Trends
0
119

Ha! I love it when I am right. *Happy Dance!* For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It isn’t Twitter vs. Facebook. It was – and will be – Twitter vs. Google. Do I also smell an IPO in 2010? Good buddy and reputation …

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Time Spent on Social Media Sites is Up 82%: Twitter and Facebook Lead the Pack

By Shama Kabani
August 29, 2011
in :  Marketing, Marketing Tools, Strategies, Trends
0
80

According to a study by The Neilsen Company, consumers spent 5.5 hours on social media sites like Facebook and Twitter in December 2009. Just three years ago, the average consumer spent 3. Key points from the study – – The most popular online categories, in order of popularity, are: Social networks, blogs, online games, instant messaging. – Growth from Facebook …

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How to Build Offline Relationships with Bloggers

By Shama Kabani
August 29, 2011
in :  Marketing, Strategies, Trends
0
54

I recently had the pleasure of being invited to a dinner party hosted by Bing – yes, the search engine. Bing invited 13 Dallas bloggers to a great Dallas restaurant to demonstrate their search engine. I’ve attended a few events where companies strive to connect with bloggers. Tres Generaciones did a good job, and so did Bing. In fact, we …

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Google Buzz? That Stings!

By Shama Kabani
August 29, 2011
in :  Marketing, Marketing Tools, Strategies, Trends
0
102

After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why?

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Can Entrepreneurship Change the World?

By Shama Kabani
August 29, 2011
in :  Best Practices, Entrepreneurship, Executive Presence, Marketing, Strategies, Tools and Applications
0
89

There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?). Umair Haque argues we don’t need to be great, but good. We should focus on socially responsible entrepreneurship. I recently got an invitation to speak at …

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Ten Reasons Not to Do Social Media Marketing

By Shama Kabani
August 26, 2011
in :  Best Practices, Marketing, Strategies, Trends
0
90

I think there are reasons against social media marketing. Here are 10 reasons NOT to partake in social media marketing.

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