has written a captivating book that I’m still reading, called Fascinate. There’s also this cool website that allows you to answer 28 quickie questions and get back instant results on your fascination score (or F Score as she calls it) and how to use it in your marketing. VERY interesting…
Which triggers are you using in your coaching business to persuade and captivate not only prospective clients, but current clients? Would you like to know your personality Fascination Score? Find out: http://bit.ly/9OZ6tb
You have seven potential fascination triggers: power, trust, mystique, prestige, vice, alarm, and lust. Each trigger leads to a different style of communication, and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.
Through proprietary research of 1,059 people, with bite-sized video explanations, the F Score has been carefully designed to highlight which triggers you naturally apply.
When I first started exchanging messages with Sally on Twitter, she asked me what I think my primary fascination trigger is. I naturally replied TRUST because as an executive coach, much of my work is built on the trust I create with my leader clients. So I was shocked to learn that not only is TRUST not my primary OR secondary trigger, it’s actually my “dormant trigger”, which means it’s the one I’m least likely to apply in my personality and behavior. Huh?!
Here’s what I learned about my F-score:
PRIMARY TRIGGER: PRESTIGE
You know the expression “keeping up the Joneses”? If prestige is your primary trigger, the Jonses want to keep you with you.
Discerning and ambitious, your plans might seem impossible to others, but you think big. You’re highly aspirational, and unafraid of goals. Even if you don’t care for overt displays of wealth or status, you appreciate the meaning behind symbols of achievement. You value the respect of others, and work to maintain a certain standing.
You’re motivated by the admiration of your peers, and most likely, your peers are motivated by you. People in your group watch what you’re saying and doing, measuring themselves in relation to you, seeking cues of their own standing within the group. Keep in mind: Prestigious people can evoke admiration, but also competition and envy.
Among corporate circles, fascination might be triggered by a framed Princeton diploma or an invitation to speak at the TED conference. In a second-grade classroom, the same status might mean winning a round of Spore video game. Both represent achievement, and carry implied “value” to the group.
Just as prestigious brands and objects hold a greater value, so do prestigious people. Become attuned to the ways in which you’re applying your innate prestigious charisma to make your personal brand more valuable.
SECONDARY TRIGGER: LUST
If lust is your secondary trigger, you draw people closer with a warm and human style of interaction. Most likely, you’re expressive with ideas, communicate well in person, and probably have a strong creative streak. Even when you mask your emotions, you feel passionately about your opinions.
You’re intuitive with information, often making decisions based on gut instinct rather than cold intellect. While other personality types prefer cold facts, you’re more attuned to the nuances of attitude and design.
Lust is especially effective as a secondary trigger, because it adds warmth and attraction to your primary trigger. It heightens anticipation around any brand, product, or personality.
Lust is an invaluable trigger for creating messages that are very, very difficult to ignore. By combining your natural talents of influence, you can create more irresistible messages, ones that persuade people to say, “I want that now!”
DORMANT TRIGGER: TRUST
One thing’s for sure: You’re definitely not boring.
People who score low on trust tend to be thrilling, passionate, and intuitive. They live in the moment, and rarely plan very far in advance. As a result, they can be unpredictable, impulsive, and volatile.
Of the 7 triggers, trust is the most difficult to earn, the easiest to lose, and the most valuable to hold.
Perhaps you don’t need to sway opinion through consistency. Many people and brands, especially those unconventional few who delight in immediate gratification and avant-garde style, don’t rely on trust. However, this trigger comes with many rewards, so take a look at ways to increase trust in your message, without losing the excitement and edge of your other triggers.
So, what do you think? Log in to comment below, and also let me know your fascination score if you take the test!
