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Think of it as creating specific development pathways around certain problems/challenges for your clients, or to create the resources to support them in achieving a particular goal that is SUPPORTED by “traditional coaching”.
Forbes talks about “co-optition” or competitors co-operating.
Can you see an opportunity? Perhaps put it onto your horizon.
10.Marketing your coaching practice
Yes, my favourite topic!
Coaches HAVE to become consistent content creators to generate business.
Quality content drives business and drives traffic to website by up to 2000%.
Video drives 50 times more organic traffic to websites.
I spoke about how the term “resilience” is ubiquitous, and we also need to be resilient – keeping calm and carrying on, getting up and persevering.
I’ve said MANY times that it takes between 18 months to 3 years to create a successful coaching practice and that is with going all out with marketing.
Some informal research recently asked how many hours a week that entrepreneurs were spending on marketing their businesses.
Most of the participants reported that they were spending less than 5 hours per week.
The stats showed that entrepreneurs needed to spend at least 10 hours per week/ 2 hours per day.
Are YOU spending 2 hours per day on marketing?
That certainly changes your perspective on how you spend your time, doesn’t it?
It ALSO needs to make you think differently about your hourly rates.
So, someone like me can teach you all the tricks in the marketing book, I can give you all the tools, but it’s up to YOU how much time you devote to your marketing.
Time spent marketing your business directly translates into how much business you get.
11.Is “traditional coaching” dead?
Looking at all these developments, I’ve asked myself the question: Is coaching as we know it, in a traditional sense, dead?
No, but there is an increasing conflation of coaching, mentoring, training, teaching and facilitation.
I’ve given you a whole load of things to think about and possibly add into the mix of what you offer and how you offer it.
Pick what YOU believe will crashproof, bulletproof and futureproof your coaching practice.
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References
Edelmann-Nusser, J. and Hohmann, A. “Modeling and prediction of competitive performance in swimming upon neural networks.” European Journal of Sports Science. 2002;2(2).
Rossi, A., Pappalardo, L., Cintia, P., Iaia, F.M., Fernàndez, J. and Medina, D. “Effective injury forecasting in soccer with GPS training data and machine learning.” PLOS One. 2018;13(7).
Zhao, et al., “ATRank: An Attention-Based User Behavior Modeling Framework for Recommendation.” Presented at the 32nd AAAI Conference on Artificial Intelligence (AAAI-18), 2018.
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Barbara Walsh
January 13, 2022 at 6:07 am
Good article Megan… I wonder how many coaches take time to watch the trends, or for that matter, coaching organisations and training companies. The industry is changing rapidly, right under our noses!
Megan
January 19, 2022 at 11:18 am
Thanks Barbara. You make a good point, and certainly there are things that forward-looking professionals need to start being aware of. Also, with so much competition in the market, we need to differentiate ourselves and offer as much value to our clients as possible.
Teri-E Belf
August 2, 2022 at 2:40 pm
excellent article Megan. I did a keynote for ACTO a few years ago and 1/2 of it was about the future of coaching. You have just updated me for which I am grateful. I love your personalized writing style. Thank you so much, Teri-E Belf