Coaching Trends: 2022 Predictions

Think of it as creating specific development pathways around certain problems/challenges for your clients, or to create the resources to support them in achieving a particular goal that is SUPPORTED by “traditional coaching”.

Forbes talks about “co-optition” or competitors co-operating.

Can you see an opportunity? Perhaps put it onto your horizon.

10.Marketing your coaching practice

Yes, my favourite topic!

Coaches HAVE to become consistent content creators to generate business.

Quality content drives business and drives traffic to website by up to 2000%.

Video drives 50 times more organic traffic to websites.

I spoke about how the term “resilience” is ubiquitous, and we also need to be resilient – keeping calm and carrying on, getting up and persevering.

I’ve said MANY times that it takes between 18 months to 3 years to create a successful coaching practice and that is with going all out with marketing.

Some informal research recently asked how many hours a week that entrepreneurs were spending on marketing their businesses.

Most of the participants reported that they were spending less than 5 hours per week.

The stats showed that entrepreneurs needed to spend at least 10 hours per week/ 2 hours per day.

Are YOU spending 2 hours per day on marketing?

That certainly changes your perspective on how you spend your time, doesn’t it?

It ALSO needs to make you think differently about your hourly rates.

So, someone like me can teach you all the tricks in the marketing book, I can give you all the tools, but it’s up to YOU how much time you devote to your marketing.

Time spent marketing your business directly translates into how much business you get.

11.Is “traditional coaching” dead?

Looking at all these developments, I’ve asked myself the question: Is coaching as we know it, in a traditional sense, dead?

No, but there is an increasing conflation of coaching, mentoring, training, teaching and facilitation.

I’ve given you a whole load of things to think about and possibly add into the mix of what you offer and how you offer it.

Pick what YOU believe will crashproof, bulletproof and futureproof your coaching practice.

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References

Edelmann-Nusser, J. and Hohmann, A. “Modeling and prediction of competitive performance in swimming upon neural networks.” European Journal of Sports Science. 2002;2(2).

Rossi, A., Pappalardo, L., Cintia, P., Iaia, F.M., Fernàndez, J. and Medina, D. “Effective injury forecasting in soccer with GPS training data and machine learning.” PLOS One. 2018;13(7).

Zhao, et al., “ATRank: An Attention-Based User Behavior Modeling Framework for Recommendation.” Presented at the 32nd AAAI Conference on Artificial Intelligence (AAAI-18), 2018.