December 2021 LinkedIn figures:
Coach: 6,640,000 search results (+-314% growth)
Coach South Africa 107,000 search results (+-293% growth)
Executive coach: 1,300,000 search results (+–1,092% growth)
Business coach: 3,180,000 search results (+-2,220% growth)
Life coach: 1,360,000 search results (+-1,567% growth)
And yes, I double-checked all the figures because I simply couldn’t believe it!
The enormous growth has been in people calling themselves executive coaches, business coaches and life coaches.
You’d better not get me onto my soapbox about being clear and explicit about your niche, what you offer and the work that you do – oh, and let’s not forget the tangible results that you deliver.
2.Covid has accelerated 4thand 5th industrial revolution
“The Fourth Industrial Revolution is the ongoing automation of traditional manufacturing and industrial practices, using modern smart technology.
Large-scale machine-to-machine communication and the internet of things are integrated for increased automation, improved communication and self-monitoring, and production of smart machines that can analyze and diagnose issues without the need for human intervention.” – https://www.elastosorchard.eu/…
This has led to a level of dehumanisation and sense of alienation in the workplace.
COVID has created a greater adoption of the online space with 80% of consumers now seeing the world as ALL digital (Forrester).
I think this is great – giving all of us the opportunity to extend our coaching across borders and to play in the global arena,
We have a buyer expectation for immediacy and instant gratification – if you have a problem, you want to find an immediate solution (Forrester)
And here the temptation to get onto my soapbox overcame me…
This creates an opportunity for coaches to get more and more explicit about the work that we do, our area of specialisation and our niche…
…to make it as easy as possible for potential clients to see us as the solution to their problem(s).
We need to clearly demonstrate what results we offer – what our clients will achieve as a result of working with us
Coaching helps us cope better, regulate ourselves, raise our performance, achieve goals, improve our work/life balance; develop self-awareness and assertiveness; increase confidence; develop better relationships, networks, and interpersonal skills; adapt to change more effectively.
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Barbara Walsh
January 13, 2022 at 6:07 am
Good article Megan… I wonder how many coaches take time to watch the trends, or for that matter, coaching organisations and training companies. The industry is changing rapidly, right under our noses!
Megan
January 19, 2022 at 11:18 am
Thanks Barbara. You make a good point, and certainly there are things that forward-looking professionals need to start being aware of. Also, with so much competition in the market, we need to differentiate ourselves and offer as much value to our clients as possible.
Teri-E Belf
August 2, 2022 at 2:40 pm
excellent article Megan. I did a keynote for ACTO a few years ago and 1/2 of it was about the future of coaching. You have just updated me for which I am grateful. I love your personalized writing style. Thank you so much, Teri-E Belf