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Coaching Trends: 2022 Predictions

24 min read

If you’re still busy planning for 2022, here are some things that you might want to bear in mind.

These annual trend predictions are my attempt to help you crashproof, bulletproof and futureproof your coaching practice

I try and stay away from the really obvious and focus on useful, practical trends that you need to prepare for.

1.Growth in the coaching industry

The coaching industry continues to EXPLODE – yes, that IS stating the obvious

But we need to ask Why?

Here are a couple of reasons:

People lost their employment due to COVID and are displaced by technology (more on that later).

Some of these people may have received training in their former positions to use a coaching approach in the course of doing their job, so they may emerge as already fully qualified coaches with some experience.

The great resignation – hordes of people resigning without having a job to go to – is perhaps one of the big contributors to the growth in the coaching industry, with the corollary effect that there is more emphasis and scrutiny on the calibre of training that coaches have done, their experience and their results.

COVID highlights a yearning to live more purposeful and meaningful lives

People have a greater sense of their mortality and society has also suffered a fundamental shock and reset.

People want to leave a legacy and give back.

People want to devote their lives to helping other people.

To put the extraordinary growth into perspective, lets compare some figures:

December 2020 LinkedIn figures (based on search results for the different terms):

Coach: 1,603,532 search results

Coach South Africa: 27,226 search results

Executive coach: 109,051 search results

Business coach: 137,029 search results

Life coach: 81,579 search results

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  1. Barbara Walsh

    January 13, 2022 at 6:07 am

    Good article Megan… I wonder how many coaches take time to watch the trends, or for that matter, coaching organisations and training companies. The industry is changing rapidly, right under our noses!


    • Megan

      January 19, 2022 at 11:18 am

      Thanks Barbara. You make a good point, and certainly there are things that forward-looking professionals need to start being aware of. Also, with so much competition in the market, we need to differentiate ourselves and offer as much value to our clients as possible.


  2. Teri-E Belf

    August 2, 2022 at 2:40 pm

    excellent article Megan. I did a keynote for ACTO a few years ago and 1/2 of it was about the future of coaching. You have just updated me for which I am grateful. I love your personalized writing style. Thank you so much, Teri-E Belf


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