Motivator 5 – Self-improvement: do it five times
Finding a way to repeat your improvement just five times gives you access to a winning strategy. Nike+ have learned from 1.2 million users that once a person uploads five times, they are much more likely to continue because they get addicted to data about themselves.
Motivator 6 – Self-direction: make the smallest change possible
Find a way for your client to direct their own course of action in the smallest possible steps (this is sometimes called life hacking). Queensland AFL trainer Roy Redman demonstrated this principle when he reduced the act of kicking to twenty coachable actions ‘for perfect kicking results’. Roy says, “When you’re in front of the ball – the kick is all that matters.”
Motivator 7 – Transcendent Purpose: find a why
If you don’t have a reason, find one… figure out what the higher purpose is. Answer the “why” question first. Wikipedia is a free resource that is manned by highly technical experts who work for nothing. They do it because the purpose is clear and transcendent.
Quick review
Every client has seven kinds of motivators that need to be lined up in the same direction and working together for them to make life letting improvements. They have:
• Biological motivators – pleasure and pain for making Lizard brain happy;
• Emotional motivators – reward and punishment for making Monkey brain happy; and
• Cognitive motivators – autonomy, mastery and purpose for making the Human brain happy.
Great coaches will assist their clients to identify and work on all seven motivators and failure proof each layer to achieve their goals and improve their lives!
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