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An ROI Method for Executive Coaching: Have the Client Convince the Coach of the Return on Investment

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The Three Key Factors Methodology

You can set up a coaching or consulting contract for success by helping a client identify the three Key Factors around a specific business challenge they face.  These Factors are areas executives manage every day but whose potential is often underutilized.  The three Key Factors are: 1) the business results that leaders need to achieve, 2) the leadership behaviors they need to exhibit, and 3) the team interactions that the leader requires of staff in order to attain the desired results (see Figure 1).

As you can see, this does not appear to be rocket science.  But my motto for identifying and working these three Key Factors is, “It’s simple but it’s not easy.”  That is, every leader knows that these three categories are important, but very few executives working under pressure manage all three factors simultaneously.  One or two of the factors escape the leader’s attention.  The resulting decrease in effectiveness often triggers a call to a coach to begin working with a leader in the first place.

The real challenge for leaders and coaches is to ensure not only that leaders pay attention to these three Key Factors but also that they are linked and interrelated to each other and integrated into the choices the leader makes on a daily basis.  When coaches assist leaders in identifying and customizing the three Key Factors to their situation: 1) it begins the coaching process, and 2) it produces interrelated categories that can be assessed for the ROI of the executive coaching work.

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