Sources of Training for Coaches
In recent years, there’s been a rise in executive coach training available in a university setting. One in six of today’s executive coaches was trained at a university. That number includes veteran coaches who started out in an era when only private schools were available. More than half of newer coaches, in business 2 years or less, were trained at a university.
Where do Coaches Go for training? 2011 Sherpa Survey responses:
Private schools seem to be changing the way they deliver training in recent years. Fewer private schools are holding training on their own campus, instead choosing hotels or conference rooms. Take a look at the veteran coaches, in the first column. A significant number of coaches in the business for ten years had their training at private schools (green and red). As we move left to right, into the ranks of newer coaches, private campus training (green) dwindles, while private offsite programs keep market share. This tells us that private schools are extending their reach to more cities with off-site programs.
As university programs have become a stable part of the educational menu, the majority of new coaches seek their training there.
An Australian coach, commenting on the state of the industry, said: “Coaches that don’t measure up do not survive.” What does it take to measure up? Over the next few years, we’ll find out whether training programs make a difference to graduates’ financial success. As private schools and universities compete, whose graduates will stay in business and reach the ten year mark?
