Sector: Automotive Assignment: Assessment of the clients existing ‘Go to Market’ strategy Period: 2009 Background After testing a product concept in a minor fashion, the client had started a sales and marketing campaign to expand on the initial findings and to generate a revenue stream. The product concept was not mainstream to the organisation’s existing operational focus. Circumstances created a …

Sector: Software Development Assignment: Identification of Core Values, Common Core Purpose, & Vision & application to Sales & Marketing Period: 2008-2010 Background A well-established specialist software company with a global sales footprint wished to review its market positioning, degree of product differentiation & pricing in preparation for a major sales strategy. Assignment • To assess the organisation’s core values • …

Sector: Energy Assignment: Establishment of Core Values & Core Purpose to Launch a Renewable Energy Programme in Wales & Scotland. Period: 2003 – 2008 Background A UK government department was instructed to commercialise its assets. KPMG assisted in writing the applications for European funding to support a venture into a multiple-tier renewable energy programme. Assignment • To translate the application …