Step number one in marketing your business is not figuring out how to promote it. Rather, it’s about figuring out where pain already exists and positioning yourself and your services as somebody who can remove it.

With no one “officially” in charge, most people will conclude that others are more capable and more experienced, and therefore do nothing. 

Sector: Software Development Assignment: Values, Branding and Positioning for University Spin Out. Period: 2005 Background The Company had recently spun itself out from a major Scottish University research facility. Having successfully utilised its first round funding to establish a profitable trading platform, the client wished to enhance its marketability to potential second round institutional finance sources by strengthening the understanding …