After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why?
1) Google should stick to what they do best – SEARCH. They could have focused on making their search better (especially with Bing at the heels). They could have indexed Facebook and Twitter so well that people used Google to find their friends to connect with on Facebook. But it didn’t. It focused on social networking.
2) Facebook should NOT allow Google access to its content. David Coursey made some excellent points about this in his PC World article.
3) Google could be in serious trouble for breaking privacy policies. People use gmail! Lets use that information to create a social networking site. Bad move. A lot of people didn’t appreciate an “instant” social network using email contacts. Email contact base does NOT equal social media base.
My prediction – Google Buzz will cause a lot of buzz (pardon the pun), but then fizzle. Could I be wrong? Of course. In which case, I’ll be happy to show you how to use Google Buzz. For now, Facebook has my vote when it comes to social networking.
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Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group – a global digital marketing firm. Shama is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company.com.
Shama holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. Through her web marketing company, Shama works with businesses and organizations around the world. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. Her first book, The Zen of Social Media Marketing (BenBella Books) was released in April, 2010 and was an instant hit.
When not working directly with her clients or shooting her show, Shama travels the world speaking on business, entrepreneurship, and technology. On the web, she can be found on Facebook at www.Facebook.com/ShamaKabani and on Twitter at http://www.Twitter.com/Shama.
