Ensuring Effective Communication
Ensuring effective communication is a third way Senior Sage leaders most help their favored civic organizations. Sometimes this involves providing leadership in telling the organization’s story to the outside world:
Helping the hospital to effectively communicate its story has given me a great deal of meaning and satisfaction. The hospital is probably the largest non-government employer in Nevada County. Yet hospital management barely knew who the mayors and council members of our two cities were. For this reason, I encouraged hospital management, physicians, and nurses to become more involved in local community issues. This initially met with resistance because management didn’t want to be put in a position of looking as if the hospital was taking sides on issues. In time, however, management came to realize that some issues are in their own self-interest—like the need for employee affordable housing. The hospital now has a vice-president for marketing, and this person gives regular feedback to hospital management from community stakeholders.
Raising Funds
Nonprofit organizations are always in search of money to carry out their special missions. Most often this involves Senior Sages helping their organizations to raise funds or to contribute money themselves:
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