William Bergquist and William Carrier
The Future of Coaching is concerned with the very heart and soul of professional coaching—it addresses the challenge of coaching’s future status, direction and long-term goals. It also offers the strategies and tools needed for this challenging future. Much as individual professional coaches assist their clients in focusing on their own individual future and the future of organizations with which they are affiliated and often lead, so it is important that the field of coaching itself address this fundamental coaching question: what will the future be for this human service field?
Coaching is a personalized service that is classified as one of the helping professions. Coaches help their clients to mature, to expand their world view, to grow their capacity for generative action, to develop self-confidence and peace within, to care for their well-being, and to develop into someone who can create their desired difference in their communities and, perhaps, the world.
When we think about ‘the greater good’, it is often in the context of altruism, generosity, and service. There is general acceptance that the ‘greater good’ refers to some type of service or action on behalf of others, beyond our selves. It entails prioritizing something in order to take care of something bigger than us. For coaches, this equates to being of service by providing coaching for ‘the greater good’ of the community, to support an individual or team focused on solving a challenging social, health, or economic issue, and/or to make a difference that will result in world betterment.
Coaches often enter the field of coaching to support others who wish to discover and achieve greater good in the world they want to impact. We do this by helping our clients to expand their perspectives, stop self-sabotaging behaviors, open their hearts, and become aware of who they truly want to be in the world. In many ways, coaching is organically a phenomenon of the greater good and as we expand the perspective and consciousness of each person we coach, we contribute to the collective ‘greater good’ culture.
We’re all probably looking for the Truth in some version or form, seeking the bottom-line, top-level, last word on subjects we care about. We want to understand, to know with certainty, the meaning and nuance of leadership, our relationships, about our skills and talents. We look for this certainty because we want to make the “right choices” and take the “right actions.” But that certainty often leads to blindness because it mistakes certainty for correctness.
In seeking the Truth, we often find more effective targets in creating grounded opinions. In this effort, we often find that assessments can be a good thing. An assessment adds data points for our consideration. Depending on how valid and reliable an assessment is in measuring its stated domain, it enables a (more) trustworthy perspective and understanding. In turn, this allows us to make more informed decisions.
Importantly, assessments don’t offer the Truth; rather, they offer the client (and coach) a lens through which to view the measured area of interest. The client has the personal responsibility to assess the data and interpretations, discuss with their coach, reflect on and make sense of what the data mean to them, the draw their conclusions and make their choices accordingly. Assessments can act as effective guides to action when weighed carefully.1K Club