Coaching Trends: 2022 Predictions

With trends towards digital/online (lower touch) coaching, measurement and reporting becomes more important and essential.  Coaches will rely heavily on tools like:

• 360 and 180 assessments
• Goal completion
• Action plans
• Self-reports
• Progress reports
• Check-in sessions to revisit objectives
• The expansion of the coaching repertoire

More and more, coaching is being supplemented with video and other additional resources for clients.

The ICF  has identified that there is a trend towards including additional touchpoints between coaching sessions, for example: supplementary micro-learning, and gamification.

We can start to include more session pre-work for clients (those increased touchpoints), journaling, assessments, progress checks, research – all with the purpose of priming your clients for the next session with you.

Coaches are increasing tailor-making and their ability to be flexible in customising a coaching intervention.

There is an increasing need need for supplementary support between coaching sessions – remember that accessibility factor that I was talking about?

Between July 2020 and July 2021, the number of job listings including “accessibility” as a key criterion increased by 78%.

This is being mirrored in client’s expectations from their coaches.

Coaches are starting to use apps like WhatsApp, Voxer and Telegram to keep in contact with clients in between coaching sessions.

We need to be “always on” – ourselves and our clients. No wonder we are seeing such high levels of burnout.

WhatsApp, email, Telegram, Voxer…how do we manage these increasing intrusions into our personal lives and time?

However, balanced against this is increased automation and outsourcing in coaching practices.

Processes like on-boarding clients are becoming automated.

We also use automation (online assessments, questionnaires, surveys) tp assess a client’s coach-readiness and even suitability as a match.

The use of VA’s is becoming more common to outsource finance, admin, tech and so on…

…all those nasty things that take you away from your core passion: coaching, and bringing out the best in people.

9.Coaching income

The majority of coaches STILL don’t make all of their income from coaching alone.

Already, in 2020, there were predictions that coaching fees will come under increasing pressure to be lowered.

Often, coaches include consulting, facilitation, training, workshops, personality profiles and other tools like 360 assessments and so on to supplement their income from coaching.

There is a greater trend towards coaches creating online programmes and “set” short coaching programmes with stated, specific outcomes.

Group coaching programmes and masterminds are on the rise, with programmes and products or training SUPPORTED by coaching.