Assessment of the Clients Existing “Go to Market”: Coaching in Manufacturing Sector
Sector: Automotive Assignment: Assessment of the clients existing ‘Go to Market’ strategy Period: 2009 Background After testing a product concept in a minor fashion, the client had started a sales and marketing campaign to expand on the initial findings and to generate a revenue stream. The product concept was not mainstream to the organisation’s existing operational focus. Circumstances created a …
Janet Locane: Thanks...