Know your WHY

Beth Berman January 23, 2015 1
Know your WHY

Why Know Your WHY?

Knowing Your WHY strengthens corporate culture, employee engagement and deepens connections with ideal clients, customers and investors

Discussions abound on how to fortify employee engagement. Awareness of the critical need to place employees and team members “in the right seats on the bus” has been heightened. Companies strive to create not only external raving fans, but impassioned, raving employees as well. Given recent trends and statistics, it is no surprise that organizations are placing a concerted effort on beefing up engagement.

Gallup states in their most recent State of the Workplace report that 70% of all employees are indifferent or actively disengaged, and that each “actively disengaged” employees costs an employer an average $25,000 per year. SHRM, (Society for Human Resources Management), estimates that bad hires cost up to five times their annual salary. Forbes cites an average annual turnover rate of 33%, with nine out of ten people leaving because of attitude.

Concern with these statistics is well founded.  Again according to Gallup, it literally pays, in a big way, to be in the top 25% of “Engaged Companies.” Those that achieve this top quartile realize:  37% less turnover, 48% fewer safety incidents, 41% fewer product defects, 21% higher productivity, and my favorite: 22% higher profitability. Whether a given business or organizational leader is paternal and nurturing, or, conversely, dispassionate and bottom-line oriented, these numbers should be motivation enough. Leaders need to source, bring to their organizations, and institutionalize sure-fire ways to increase engagement.

Recently, I have been introduced to, and have become a huge proponent of, a novel approach to increasing both internal and external engagement. The “Know Your WHY” movement that is making great headway and producing consistently positive results as it spreads across the country and the globe. The secret sauce is that it is based on the way each individual in a business, organization, or team is hardwired.

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One Comment »

  1. Suzi Pomerantz January 29, 2015 at 7:57 am - Reply

    Having been through the WHY discovery process with Beth, I can attest to the power of this material. It’s something every coach, every leader, and every person can use to increase his or her impact and contribution in the world.

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