Home Concepts Communication How Lies and Misinformation Undermine Trust in Experts, Leaders and Scientific Facts

How Lies and Misinformation Undermine Trust in Experts, Leaders and Scientific Facts

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Piercing the Vail of Misinformation and Lies

How do we pierce the vail of misinformation and lies given the many avenues open for misinformation and lies to prevail in our personal lives, the groups of which we are members, the societies in which we live –and even the unconscious world that swirls within us. We suggest that some of these challenges can best be met by acknowledging that there are three domains in which lies and misinformation dwell. Each of these domains must be entered and the lies and misinformation residing in them must be addressed if we are to be successful in moving beyond the lies and misinformation. Here are the three domains.

The Three Domains

The domain of information is entered whenever an attempt is made to find out more about the current condition in which we find ourselves. We act as researchers, asking questions that can be answered by a systematic collection of information. For example, if a college wants to know which of four academic programs are potentially most attractive to a particular group of prospective students, then a sample of these students might be asked to indicate under what conditions they would be likely to enroll in each of these four programs. The information obtained is valid if the students have been honest, if the right questions were asked and if the sample used was representative of the entire pool of potential students. If the information is valid, then the college should be able to state with some confidence which of the academic programs is most attractive to this population of potential students.

In understanding the current situation, however, we must not only seek information that is valid. They must also seek information that is useful. It must relate to the target that the leader and her team wish to reach. Thus, if the target concerns increased financial viability for a college, then a market survey will be of little use, even if the information obtained were valid. It is only useful if the costs associated with each of the four programs also can be determined, along with the acceptable tuition levels for this population of students regarding each of the four programs. It is surprising to see how often information is collected that relates only marginally to the problem faced by an organization!

Many realistic plans can be set, and problems can be solved, through the systematic collection of valid and useful information. This lies at the heart of rational, linear planning and modern management processes. In other instances, unfortunately, effective leadership cannot exclusively be based on information about the current situation. Many organizational decisions, particularly those involving people rather than machines, center, at least in part, on conflicting goals, objectives or desired outcomes. Attention must shift from the domain of information to that of intentions. This domain is likely to be particularly important in today’s society, where conflict in values and purposes is so common.

The domain of intentions is entered whenever we attempt to understand and clarify our personal or collective mission, vision, values or purposes. While research prevails in the area of information, clarification prevails in the area of intentions. Unlike traditional approaches to the clarification of intentions, which tend to emphasize enforcement or modeling, intention clarification focuses on the way in which mission, vision, values and purposes come into being. As we become clearer about our intentions and the overall intentions of the system in which we are operating we begin to produce solutions that are more and more consistent with these intentions. The process of clarifying intentions becomes richer and more profound as each of us moves toward greater maturity. A mature intention is freely chosen; it is not imposed (an imposed requirement is part of the situation). A mature statement of mission, vision, value and purpose is prized and affirmed; this statement serves as a guiding charter for one’s department or organization and is repeatedly acted on in a consistent and persistent manner.

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