Values, Branding and Positioning for University: Coaching in Technical Sector
Sector: Software Development Assignment: Values, Branding and Positioning for University Spin Out. Period: 2005 Background The Company had recently spun itself out from a major Scottish University research facility. Having successfully utilised its first round funding to establish a profitable trading platform, the client wished to enhance its marketability to potential second round institutional finance sources by strengthening the understanding …
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