Best Practices »

In this section you will find articles discussing the best practices of marketing for those in the coaching profession. If you have related articles to submit, please visit the article submission page and follow the guidelines there. If you wish to sponsor this category, please visit the sponsor page. Thank you, and enjoy!



Row, Row Grow Your Business

Row, Row Grow Your Business

Ian Altman February 15, 2012 0

The secrets to effective business development could be found in a nearby kayak. Discover how the kayak could be your key to growth and success

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Leave Cold Calls to a Superhero

Leave Cold Calls to a Superhero

Ian Altman February 3, 2012 0

Most organizations leave cold calling to the least experienced members of the team. However, the initial contact is when you can have the greatest impact on how you shape your value going forward. Junior

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Strategic Bragging

Strategic Bragging

Steve Dorfman January 27, 2012 0

Selling products via infomercials is a multibillion-dollar industry. While I don’t necessarily agree with all of their (often cheesy) tactics, we can learn at least a few things from their success. The leaders in

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Looking for the Right Coach in All the Wrong Places

Looking for the Right Coach in All the Wrong Places

Charles Smith January 23, 2012 0

The problem is that since we are each so rooted in the areas we are familiar with, seeing the one that is really missing, where the key really is, is unthinkable without a proper

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Selling Is A Bad Idea

Selling Is A Bad Idea

Charles Smith December 13, 2011 0

Selling is a bad idea, and everybody is selling. It’s hard to avoid. The business about being in it for others is at best equivocal and at worst a lie.

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You As the Brand

You As the Brand

Joseph Baker November 23, 2011 1

Your personal brand is an aura that defines you. It is in every word you speak and how you speak it

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Seal the Deal: Networking in the Age of Social Media

Seal the Deal: Networking in the Age of Social Media

Suzi Pomerantz November 23, 2011 0

You can download the entire ebook: Seal the Deal Networking: How Coaches Connect with Leaders in the Age of Social Media,  by Suzi Pomerantz. We live in the Age of Social Media.  This e-book will

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The Diffusion of Innovation: A Coaching Framework

The Diffusion of Innovation: A Coaching Framework

William Bergquist November 2, 2011 2

A model of innovation diffusion, offered by Everett Rogers, has guided the thinking and perspectives of many people. This model is applied to the ways in which a professional coach might assist her client

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Can Entrepreneurship Change the World?

Can Entrepreneurship Change the World?

Shama Kabani August 29, 2011 0

There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?).

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Ten Reasons Not to Do Social Media Marketing

Ten Reasons Not to Do Social Media Marketing

Shama Kabani August 26, 2011 0

I think there are reasons against social media marketing. Here are 10 reasons NOT to partake in social media marketing

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