Sector: Software Development Assignment: Values, Branding and Positioning for University Spin Out. Period: 2005 Background The Company had recently spun itself out from a major Scottish University research facility. Having successfully utilised its first round funding to establish a profitable trading platform, the client wished to enhance its marketability to potential second round institutional finance sources by strengthening the understanding …
Cinnie: Hi Ed- thank you for weighing on this - and I agree noticing changes in body lan...