Home Marketing Best Practices Schmuck-Based Marketing

Schmuck-Based Marketing

2 min read

Think about it. Have you ever seen the fire department do any advertising? Me neither.

Why would they? When your house is on fire – when you have a big problem that needs immediate attention – you don’t hesitate.

When it’s not on fire, on the other hand, Smokey the Bear himself couldn’t convince you to pick up the phone, regardless of any special promotion, one-time offer or whatever.

No demand, no response.

Here’s the bottom line. Step number one in marketing your business is not figuring out how to promote it.

Rather, it’s about figuring out where pain already exists and positioning yourself and your services as somebody who can remove it.

Can you manufacture demand by convincing people that they need whatever it is you’re selling?

Sure. You can plant seed in the middle of July too.

Just remember, any schmuck can grow grass in the spring.

Pages 1 2
Download Article 1K Club
Load More Related Articles
  • Staying Alive, Staying Alive

    With no one “officially” in charge, most people will conclude that others are more capable…
  • Ditch Your Elevator Statement

    2. Word of mouth doesn’t just happen among business people and in business situations. It …
Load More By Michael Katz
Load More In Best Practices

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

BE the Coach: Use Coaching Principles and Competencies in Marketing

3. Keep the conversation open by briefly answering the prospect’s question and return to t…