Home Concepts Strategy Future of Coaching Ten Trends Driving Organizational Coaching

Ten Trends Driving Organizational Coaching

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6. Coaching professionals come indoors

HR leaders agree that “the appetite for coaching is growing.” As one HR manager put it, “Coaching has gone from being perceived as a remedial measure for people who are under-performing, to a status symbol for hi-pos. People are now coming up to us and asking, ‘How do I get a coach?’”

A federal government coaching manager concurs. “We’re actually trying to keep the coaching program under wraps,” he says, “because we can’t afford to give coaches to everyone who wants one.” And therein lies the challenge. Demand for professional coaching far outstrips the supply of dedicated funds.

As mentioned, organizations typically spend $15K per quarter on an executive coaching engagement. “With hourly rates of $500 and above, external coaches are too costly for anyone but our top execs,” says a corporate OD leader. “So we’re developing internal resources to meet the growing demand for coaching at lower levels of the organization.”

Which leads to perhaps the most significant of our top 10 trends: the growth of professional internal coaches.

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  1. Rey Carr

    December 27, 2016 at 2:34 pm

    With the increasing use of polls and surveys by different coaching groups or independent survey firms, it has become more difficult to integrate the different findings into a coherent picture.

    Carol Goldsmith integrates the results from different surveys/interviews brilliantly in this article; and for those with a short attention span, she’s even included the top 10 in an executive summary.

    Most of the organizations that conduct coaching surveys do not point out the limitations of their instrument or data collection procedures. However, when such surveys are combined, as they are in this article, the resulting data can be more credible.


    • Carol Goldsmith

      January 2, 2017 at 10:33 pm

      Thank you for the kind comment, Rey. Glad you found the article to be useful.
      Be your best, Carol

      Carol Goldsmith, PCC, NLPT
      The Discovery Coach


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