Home Concepts Strategy Future of Coaching Ten Trends Driving Organizational Coaching

Ten Trends Driving Organizational Coaching

45 min read

Inside the Trends

Let’s explore each of these top 10 trends.


1. Coaching cascades through organizations

No longer is coaching just a C-suite perk. For much of its 20-year history, coaching in organizations had been reserved for the CEO, COO, CIO, and other chief officers who sit at the pointy part of the
plane. Now coaching is being “democratized.”

More than 40% of respondents to the American Management Association’s Global Coaching Survey reported that coaching is being used at all leadership levels – from managers on up. Demographics explain why. The current exodus of Baby Boomers from the workforce and elevation of Gen Xers into top slots have put the spotlight on developing younger leaders. According to Deloitte’s 2015 report on Global Human Capital Trends, 50% of millennials say that within their first few years on the job, they are managing 3-4 direct reports whom they don’t know how to lead.

This is where need and opportunity converge. Human capital leaders recognize that frontline and mid-level managers need to develop the foundational skills that will help them lead in the future. DDI ranked “coaching and developing others” as the number one way to do that in its 2014/15 Global Leadership Forecast.

Other studies support these findings.

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  1. Rey Carr

    December 27, 2016 at 2:34 pm

    With the increasing use of polls and surveys by different coaching groups or independent survey firms, it has become more difficult to integrate the different findings into a coherent picture.

    Carol Goldsmith integrates the results from different surveys/interviews brilliantly in this article; and for those with a short attention span, she’s even included the top 10 in an executive summary.

    Most of the organizations that conduct coaching surveys do not point out the limitations of their instrument or data collection procedures. However, when such surveys are combined, as they are in this article, the resulting data can be more credible.


    • Carol Goldsmith

      January 2, 2017 at 10:33 pm

      Thank you for the kind comment, Rey. Glad you found the article to be useful.
      Be your best, Carol

      Carol Goldsmith, PCC, NLPT
      The Discovery Coach


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