Home Concepts Strategy Future of Coaching Ten Trends Driving Organizational Coaching

Ten Trends Driving Organizational Coaching

45 min read

Coaching credentials matter

Internal and external coaches in the near future will be expected to earn certifications from an independent, accredited credentialing body such as ICF. Already the U.S. government requires ICF certification in most of its calls for coaching proposals.

Corporate coaching managers have been busily weeding out self-proclaimed, uncredentialed leadership coaches who got their foot through the revolving glass door through C-suite connections. As one corporate coaching manager says, “You wouldn’t hire a plumber or lawyer who hadn’t received the proper training or certification. Why would you hire a non-credentialed coach?”

External supervision becomes the norm

The addition of coaching duties to managers’ and leaders’ jobs will increase demand for coaching supervision from a qualified outside provider (vs. the internal coaching program manager).

Internal coaches share widespread concern over their bosses either providing, or attending, coaching supervision sessions in which personal issues and concerns are shared. “You don’t want the person you report to being part of those conversations,” says one internal coach. “We need that safe, sacred space to explore issues in total confidence.”

Most observers agree that coaches who possess that rare combination of coach mentoring, training, and supervision skills – along with prior experience working as a full-time internal coach – will be in the best position to understand and meet the unique challenges of the internal coach.

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  1. Rey Carr

    December 27, 2016 at 2:34 pm

    With the increasing use of polls and surveys by different coaching groups or independent survey firms, it has become more difficult to integrate the different findings into a coherent picture.

    Carol Goldsmith integrates the results from different surveys/interviews brilliantly in this article; and for those with a short attention span, she’s even included the top 10 in an executive summary.

    Most of the organizations that conduct coaching surveys do not point out the limitations of their instrument or data collection procedures. However, when such surveys are combined, as they are in this article, the resulting data can be more credible.


    • Carol Goldsmith

      January 2, 2017 at 10:33 pm

      Thank you for the kind comment, Rey. Glad you found the article to be useful.
      Be your best, Carol

      Carol Goldsmith, PCC, NLPT
      The Discovery Coach


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