Coaching buyers know their stuff
“Clients are becoming more sophisticated in their coaching decisions,” says Dr. Amanda Buschi, director of coaching for North America at Right Management. “It used to be that clients came to us just for external coaches. Now we’re having more strategic conversations about the use of internal and external coaches, developing coaching skills for managers, and cascading coaching through the organization.”
Just as Amanda earned her doctorate in coaching studies, an increasing number of OD, L&D, and HR professionals will pursue advanced degrees in coaching. “While I don’t think we’ll see a Chief Coaching Executive,” one OD leader observes, “we will have more people at the table who possess a deep understanding of coaching.”
Team coaching goes global
Whereas most coaching and coach-training engagements focus on developing the individual, future leaders will seek the help of coaches in building cross-functional and cross-geo teams.
“Most of the coaches I know have more of an OD and systems theory background,” says one longtime expert, “and aren’t really equipped to help companies build global teams that are agile and well-equipped to work across cultures.” She believes that opportunities will only grow for coaches who possess the cultural awareness and cross-cultural skills to work with virtual global teams.
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Rey Carr
December 27, 2016 at 2:34 pm
With the increasing use of polls and surveys by different coaching groups or independent survey firms, it has become more difficult to integrate the different findings into a coherent picture.
Carol Goldsmith integrates the results from different surveys/interviews brilliantly in this article; and for those with a short attention span, she’s even included the top 10 in an executive summary.
Most of the organizations that conduct coaching surveys do not point out the limitations of their instrument or data collection procedures. However, when such surveys are combined, as they are in this article, the resulting data can be more credible.
Carol Goldsmith
January 2, 2017 at 10:33 pm
Thank you for the kind comment, Rey. Glad you found the article to be useful.
Be your best, Carol
Carol Goldsmith, PCC, NLPT
The Discovery Coach