Coaching buyers know their stuff
“Clients are becoming more sophisticated in their coaching decisions,” says Dr. Amanda Buschi, director of coaching for North America at Right Management. “It used to be that clients came to us just for external coaches. Now we’re having more strategic conversations about the use of internal and external coaches, developing coaching skills for managers, and cascading coaching through the organization.”
Just as Amanda earned her doctorate in coaching studies, an increasing number of OD, L&D, and HR professionals will pursue advanced degrees in coaching. “While I don’t think we’ll see a Chief Coaching Executive,” one OD leader observes, “we will have more people at the table who possess a deep understanding of coaching.”
Team coaching goes global
Whereas most coaching and coach-training engagements focus on developing the individual, future leaders will seek the help of coaches in building cross-functional and cross-geo teams.
“Most of the coaches I know have more of an OD and systems theory background,” says one longtime expert, “and aren’t really equipped to help companies build global teams that are agile and well-equipped to work across cultures.” She believes that opportunities will only grow for coaches who possess the cultural awareness and cross-cultural skills to work with virtual global teams.Download Article 500 Club