5. Coaching cultures gain traction
Increasingly, organizations talk about the need to “create a coaching culture.” Why? Because coaching cultures make good business sense. Coaching leads to higher employee engagement levels. Higher engagement levels increase retention, productivity, and profits. According to research from The Conference Board:
* 60% of surveyed organizations report that their managers/ leaders leverage coaching skills to help improve employee engagement.
* 60% of employees in organizations with strong coaching cultures see themselves as highly engaged, vs. 48% of employees in all other organizations.
* 63% of organizations with strong coaching cultures reported higher revenue growth than their industry peer group in 2014, compared to 45% of all other organizations.
Of course, an organization can always claim to have a coaching culture without fully understanding the term. One long-time coach was told upon joining a name-brand firm that she would have a relationship coach, career coach, and mentor coach as part of her onboarding process. Soon, she discovered that these “coaches” saw their jobs as answering questions and explaining how things are done around here. Likewise, a young manager tells of emailing a report that he had written to his boss, and getting back a heavily redlined version under the subject line: Coaching Tips.
Among respondents to the ICF/HCI Building a Coaching Culture survey, only 13% reported having a strong one. Building a coaching culture takes time, commitment, and an internal champion who understands what coaching is – and is not.Download Article 500 Club