Ten Trends Driving Organizational Coaching

Carol Goldsmith December 21, 2016 2
Ten Trends Driving Organizational Coaching

The Sherpa Institute has been surveying global organizations for 10 consecutive years for its Executive Coaching Survey. Survey respondents estimated in 2008 that 27% of senior managers in their organizations had received coaching in the past year. In 2015, a record 2,000 survey respondents reported a 10-point jump – to 37% of senior managers receiving coaching in the past year. While executive-level coaching also has increased (from 19% to 26%), coaching for managers is growing twice as fast.

The Conference Board surveys the world’s largest organizations every two years for its Executive Coaching Survey. In 2014, 43% of the 142 multinationals responding to the survey reported a
jump of 16% in their use of internal coaches to develop managers.

The 2014 ICF/HCI report on Building a Coaching Culture also predicted healthy growth rates for organizational coaching. Of the 500 survey respondents:

* 81% will expand the scope of managers/leaders using coaching skills

* 72% will expand the scope of internal coaching

* 35% will increase the scope of external coaching

As coaching reaches up and down the leadership ladder, the emphasis is on strengthening the middle rungs. Learning experts agree that providing coaching early in one’s career is one of the most effective ways of preparing today’s managers to be tomorrow’s leaders. DDI says that missing the window to close the skills gap “can be a costly mistake” in the long run.

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  1. Rey Carr December 27, 2016 at 2:34 pm - Reply

    With the increasing use of polls and surveys by different coaching groups or independent survey firms, it has become more difficult to integrate the different findings into a coherent picture.

    Carol Goldsmith integrates the results from different surveys/interviews brilliantly in this article; and for those with a short attention span, she’s even included the top 10 in an executive summary.

    Most of the organizations that conduct coaching surveys do not point out the limitations of their instrument or data collection procedures. However, when such surveys are combined, as they are in this article, the resulting data can be more credible.

    • Carol Goldsmith January 2, 2017 at 10:33 pm - Reply

      Thank you for the kind comment, Rey. Glad you found the article to be useful.
      Be your best, Carol

      Carol Goldsmith, PCC, NLPT
      The Discovery Coach

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